Cheerz Intellishots Hangover Prevention, Party Smarter
Alcohol Toxicity

The Demon in Your Drink

A growing body of evidence reveals that the most toxic element of alcohol is not alcohol itself. When you drink, alcohol flows through the blood to the liver, where it gets converted into acetaldehyde, a known carcinogen 30 times more toxic than alcohol itself, according to a study published in the June 2004 issue of the medical journal Molecular Psychiatry.

A standard drink contains about one-half ounce of pure ethanol (alcohol). The liver can process less than a quarter of an ounce of alcohol an hour. It takes about 6 hours to eliminate all the alcohol in 3 glasses of wine. That's 6 hours of continuous exposure to acetaldehyde, possibly longer. Unmetabolized acetaldehyde overloads the liver and floods the body via the blood stream, causing morning after pain... and worse. Numerous studies have linked acetaldehyde to liver disease, breast cancer, Alzheimer's, and even dependency.

As little as two drinks a day can dehydrate the skin enough to make your skin eventually wrinkle like a baked apple and your veins go spidery, according to Dr. Janet Maccaro, Ph.D. Acetaldehyde attacks the collagen and elastin that holds skin together, reducing elasticity and firmness. It robs the body of vitamin C, a crucial nutrient for healthy skin, and dilates blood vessels, leading to broken veins (telangiectasia).

Drinking before bedtime is even worse. The horizontal position of the body during sleep makes it easier for intoxicated capillaries to leak into soft tissue, resulting in skin stretching, facial puffiness, and faster wrinkle formation.

Acetaldehyde increases the risk of osteoporosis, because it interferes with the body's ability to absorb calcium. This gets worse with age, especially for women, who tend to store more fat after 40, when the body takes longer to process alcohol.

Acetaldehyde even contributes to your beer belly, says Payal Banka, a Nutritionist at Life Mojo Health Solutions. "When you drink, acetaldehyde signals your body to stop burning fat," he says.

A 2009 Oxford University study was among the first to link low-to-moderate alcohol consumption to breast cancer in women who drink as little as a single alcoholic beverage a day. "There were no minimum levels of alcohol consumption that could be considered to be without risk," according to cancer epidemiologist and lead researcher Naomi Allen.

"It is not necessary to drink huge amounts of alcohol—even low amounts taken regularly in a sensitive person increases their risk," according to Helmut Seitz, professor of alcohol research at the University of Heidelberg in Germany. "The cells don't forget. This will initiate tumors 20 to 25 years later," he says.

A 1997 study by the Research Institute of Public Health at the University of Kuopio, Finland found that 44 percent of men who reported morning after pain at least once a month were two and a half times more likely to suffer cardiovascular death.

Etienne Quertemont, Ph.D., an associate professor at Universit de Lige, Belgium, says "Acetaldehyde is a 1,000-fold more potent reinforcer than alcohol. There is substantial evidence that acetaldehyde contributes to the reinforcing effects of alcohol and is therefore involved in alcohol consumption and abuse."

Cheerz helps make the morning after as smooth as you drink the night before, so you wake up with your head clear as a bell, instead of sounding like one.

Take one IntelliShot with up to 4 standard adult beverages, or as needed for optimum vitality. The recommended serving size for iTabs is one for every 2 standard alcohol drinks, or as needed.

Endorsed by doctors including a liver specialist:

"Based on my experience as a liver transplant specialist and my anecdotal observations both personally and with family members, as a supplement the Cheerz product is remarkably effective with moderate social alcohol use." - Dirk P. Slaker, M.D., gastroenterologist, hepatologist

Cheerz is a nutritional supplement that strictly follows FDA guidelines for safety and good manufacturing practice. It is intended to promote health, vitality, and above all, responsibility. The product does not affect inebriation, absorb alcohol, or lower BAC. Always drink responsibly, and never drink and drive.